KERN
Karina Bailey is a seasoned marketing professional with extensive experience in client services and performance marketing. Currently serving as Vice President Client Services at KERN, an Omnicom Agency, since June 2008, Karina strategically manages a $38M+ client portfolio and has successfully engineered personalized marketing solutions for large telecom clients, resulting in significant performance increases. Previous roles include Group Account Director and Account Director, where Karina drove substantial sales growth for a clean energy startup and led innovative CRM and audience modeling initiatives. Earlier positions in various account management roles showcased expertise in developing multi-channel marketing campaigns and optimizing client communications. Additionally, Karina founded an independent consulting practice, offering comprehensive marketing solutions to local businesses. Academic qualifications include an MBA in Market Research & Social Media Strategy from California Lutheran University and a Bachelor of Arts in Anthropology & Sociology from Occidental College.
KERN
KERN is Omnicom’s premier B2B demand generation agency. With nearly 30 years under our belt, they develop and execute creative marketing strategies that unlock growth for Fortune 1000 brands like AT&T, SAP, AMEX, FIS Global and Canon.