KOAA5
Ross White is an experienced media executive with a robust background in sales and marketing within the broadcast industry. Currently serving as Vice President and General Manager at KOAA5 since July 2016, Ross previously held the role of General Sales Manager at WMC-TV from September 2014 to June 2016. Prior to that, Ross spent over eight years at KVII-TV, starting as Interactive Market Manager/Account Executive and ultimately advancing to Vice President, Director of Sales. Ross specializes in strategic planning, training, and the execution of revenue initiatives, leveraging expertise in both traditional and digital media to create customized advertising solutions and effective branding campaigns. Ross holds a Bachelor of Science degree in Mass Communication/Media Studies from West Texas A&M University.
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KOAA5
KOAA5 is the local NBC affiliate, and news leader, in Southern Colorado. Colorado Springs is one of the fastest-growing cities in the country and is consistently ranked among the top 10 places to live. Our market area is BIG; covering over 30,000 square miles and 12 counties. KOAA5’s broadcast tower is located at the top of Cheyenne Mountain in Colorado Springs. The station’s signal reaches the borders of Kansas, Oklahoma and New Mexico. To the north the signal extends to the edge of El Paso County and Fremont County to the west. With over 1,000,000 local viewers, 3 out of 4 viewers tune in to KOAA5 each week. In 2014 the station invested in a new state of the art broadcast facility in Colorado Springs Tech Center. KOAA News5 continues to be the dominant #1 news provider in Southeast Colorado and delivers critical information to its primary broadcast channel, all digital media platforms, and a secondary broadcast channel called News5 Now. May 1, 2019 KOAA5 was acquired by the E.W. Scripps Company, adding Scripps owned networks GRIT and Court TV to 5.3 and 5.4. Scripps values align with KOAA News5’s local, journalistic goals to create a better-informed world and a mission to do well by doing good – creating value for customers, employees and owners by informing, engaging and empowering those we serve. We believe in the power of journalism to change lives, to strengthen communities and to create a better-informed world. Scripps local television stations serve a crucial role as watchdogs of the powerful; a source of comfort in a crisis; and a place to turn for everyday information. We engage large local audiences with the news and information they need to make decisions for their lives – and we make it easy to access our award-winning journalism on every platform, from television to desktop and mobile to streaming platforms.