Laughlin Constable
Katy Gajewicz has a vast and extensive work experience in the field of strategic planning and account planning. Katy is currently the Chief Strategy Officer at Laughlin Constable, a position they have held since May 2023. Prior to that, they served as the EVP of Strategy at the same company from September 2021 to May 2023. Katy also worked as the Senior Vice President of Strategic Planning at Laughlin Constable from April 2017 to May 2023.
Before joining Laughlin Constable, Katy held various strategic planning roles at different companies. From 2011 to 2017, they worked as the Senior Vice President of Strategic Insights at Clarteza, where they utilized their expertise in strategic planning to help clients in different areas like new product development, brand positioning, and advertising tracking.
From 2010 to 2011, Katy served as the Vice President of Strategic Planning Director at Draftfcb, where they provided strategic leadership for S.C. Johnson International initiatives. Prior to that, from 1996 to 2006, they worked at Foote, Cone & Belding, where they held the position of Vice President of Strategic Planning Director and was responsible for the account planning needs of various S.C. Johnson North American brands.
Katy's career in planning started in 1991 at Leo Burnett, where they worked as a Senior Analyst in Research and Planning, and was responsible for identifying client issues, conducting qualitative and quantitative research, and providing consumer insights for strategic and copy development.
Before Leo Burnett, Katy was a Senior Account Planner at Bayer Bess Vanderwarker, where they worked on multiple agency accounts, including Gatorade, Suave, and Campbell's Spaghettios.
Overall, Katy Gajewicz has demonstrated a strong background in strategic planning and account planning throughout their career, and their expertise has been valuable in helping clients achieve their goals.
Katy Gajewicz earned a Bachelor of Arts degree in Psychology with a minor in Business from Washington University in St. Louis. Katy also participated in a Junior Semester Abroad Program at the University of Oxford, focusing on British and American Literature as well as British Architecture. In 2020, Katy obtained a certification in "Sheryl Sandberg and Adam Grant on Option B: Building Resilience" from LinkedIn.
Laughlin Constable
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We Create Brand Experiences That MAKE IT PERSONAL. Founded in 1976, we are a fiercely independent, full-service brand experiences agency with offices in Milwaukee and Chicago. We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences. In other words, we create brand experiences that MAKE IT PERSONAL. A simple yet powerful statement that happens to combine our HOW and our WHY. It reflects our special craft of building Personal Experience Brands that inspire unconditional brand devotion and action. And it reflects our agency values to lead with our hearts, always be resilient, and create meaningful change through our work. Our Unique Way of Working. Our model is centered around a thoughtful fusion of crafts, bringing together a versatile mix of thinkers and makers to create modern work that connects with people. We Build Personal Experience Brands. We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences. Strategic Intelligence Making it personal by focusing your business on solving the right problems. • Business & Brand Strategy • Communications Strategy • Marketing Transformation Brand Creativity Making it personal by creating stories that move hearts, minds, feet and culture. • Campaign Development • Brand Design • HIVE Production Studio Human Context Making it personal with relevant and meaningful moments that drive action. • Media Strategy & Activation • Data Strategy & Analytics • LC Public Relations Connected Experiences Making it personal by making your brand more useful to every individual. • Experience Design • Content Strategy & Creation • Technology Development