Lazlo 326
Chris Demetree has extensive experience in executive leadership and entrepreneurship, currently serving as CEO of Lazlo 326 since July 2015 and as a partner at Value Plus Ventures since 2007. Previous roles include Board Member at Wurl Inc. from November 2020 to April 2022, COO at Recordant, Inc. from 2005 to 2007, and CEO at STC Corp from 2003 to 2005, where STC held patents for broadcast transmissions and sold technology to Bell South. Chris also held the position of CEO at Intelligenxia from November 2001 to January 2003 and co-founded Urban Media, serving as VP from 1998 to 2001. Education was completed at the Georgia Institute of Technology, earning a BS in Industrial Management from 1982 to 1986.
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Lazlo 326
Lazlo turns lottery tickets, movie tickets, concert tickets, gift cards, coupons and other bearer instruments into interactive and entertaining content while retaining the bearer instrument characteristics of the original document. Put simply, Lazlo encrypts claim data into a payload which is then encoded into industry standard images and videos. The encoded video is stored in a consumer’s mobile phone photo albums and is claimable via an app SDK. A lottery ticket becomes a 20 second extreme sports clip. A movie ticket becomes a 30 second preview. A gift card becomes a 15 second product highlight. A coupon becomes a 20 second product impression. Lazlo is using the advertising media of our generation (image and video) to transform what we think of as bearer instruments. By using bearer instruments, Lazlo reduces friction. Today, we consumers don’t (or shouldn’t have to) register to buy movie tickets, gift cards or lottery tickets. It is traditionally a frictionless paper or plastic instrument. Yet they are easily giftable and present no security threats to the consumer. Tomorrow, Lazlo will do the same using entertaining content instead of paper.