LEADSCALE ®️ GROUP
Skip Fidura, FIDM, currently serves as Chief Marketing Officer for AudiencePoint and LEADSCALE GROUP, focusing on marketing strategy and brand positioning. In addition to these roles, Fidura is a Board Advisor for the Overmore Group and an ambassador for B2B Marketing's Propolis platform. With extensive experience in digital marketing and leadership, Fidura has held positions such as Independent Board Director at Fidura & Associates, Presenter & Host at Figaro Digital, and various roles at Dotdigital and OgilvyOne. Fidura is actively involved with the Direct Marketing Association (DMA UK), where responsibilities include leadership roles in several councils and committees focusing on marketing best practices and privacy trends. Educational credentials include an MBA from the Raymond A. Mason School of Business and a BA in Political Science from Roanoke College.
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LEADSCALE ®️ GROUP
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“LeadScale provides the greatest leverage to any business – the ability to use personal data to identify more opportunities earlier, driving revenue at scale. We combine technology and expertise into an integrated solution that enables businesses to own every moment of the data journey, from engagement to relationship. Built on strong principles of transparency and truth and with the best filters in the industry, the LeadScale Engine maximizes input quality and delivers refined, verified and consented personal data. We combine our infrastructure expertise with regulatory and organizational fluency to orchestrate data movement and automate the best next action at every step of any customer journey.”