Asaf Rosen

Asaf Rosen has extensive work experience as a strategic planner and brand strategist. Asaf has worked for various companies, including Leagas Delaney, where they served as the Planning Director and led the strategy department in Shanghai. At Leagas Delaney, they successfully repositioned brands such as Gymboree and Ecco in the Chinese market. As a Behavioral Planner at BBDO Worldwide, they contributed to the rebranding effort of Gillette and played a pivotal role in product innovation and development. As a Senior Brand Strategist during their tenure as a freelancer, they worked on projects to reposition Australia Network and helped Vietnam's largest commercial bank become a leading financial service brand. Other notable experiences include working as a Strategic Planner at Saatchi & Saatchi, where they launched Beeline Telecom and created a CSR program for Toyota. As an Operations Coordinator at the Embassy of Israel and a Strategic Planner at Leo Burnett, they gained valuable skills in various aspects of consumer research, insight generation, media planning, and creative strategy development.

Asaf Rosen received their Bachelor of Business Administration (BBA) degree in Advertising from Assumption University. Asaf pursued their education from 2001 to 2005.