Leap
Joe Afif is an accomplished marketing and growth professional with extensive experience in leadership roles across various companies. Currently serving as the Head of Marketing and Growth at Leap since September 2024, Joe previously held the position of Director of Marketing & Growth at Right Farm from January 2022 to November 2023. Joe co-founded Loop Contacts, where the role of CEO was undertaken from May 2020 to January 2022. Additionally, Joe was the Director of Marketing & Growth at Lamsa from February 2017 to April 2020 and held the title of Head Of Product & Marketing and Director of Content at Playster from August 2012 to January 2017. Academic credentials include a Master of Business Administration in International Business from Carleton University and a Bachelor of Science in Banking and Finance from Lebanese American University.
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Leap
Leap's an app and card built from the ground up to teach kids and teens how to be financially responsible. Parents can use Leap to help teach their children how to earn, save, and spend their pocket money. By signing up to Leap, kids get their very own digital Leap debit card. They can use Leap to set savings goals, analyze their spending habits and earn rewards for completing their weekly tasks. Ready children for the real world by encouraging them to widen the way they use money; paying contactless, budgeting and saving.