Legends
Julie Altobello is an accomplished marketing professional with a robust background in strategic roles. Currently serving as the Director of Strategy for Global Sales at Legends, Julie also contributes to a family business, Magic Bear Beer Cellar. Previously, Julie held significant positions at Rich Products Corporation, including Senior Marketing Manager of Health & Authenticity and Health & Authenticity Marketing Manager, and began their career as an Associate Brand Manager at Unilever. Educationally, Julie earned a Master of Business Administration (MBA) in Marketing/Marketing Management from Cornell Johnson Graduate School of Management and a Bachelor's degree in Business Administration with a focus on Marketing from The George Washington University. Julie is recognized for a strong foundation in marketing strategy and leadership.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.