Elsa Sieur

Elsa Sieur currently holds the position of Directrice Marketing Clients Adjointe at Les Echos since September 2011, with a focus on developing and retaining the newspaper's digital subscriber base, which grew from 10,000 to 30,000 subscribers between 2011 and 2015. Responsibilities include strategic budget development, implementing targeted marketing campaigns, improving subscriber loyalty, and overseeing a junior product manager. Previous roles include working at Le Monde as an Assistante chef de produit, engaged in the migration of the subscription management system, and as an Assistante chef de produit for direct marketing within Groupe Le Monde. Elsa Sieur obtained a degree from NEOMA Business School from 2005 to 2008.