Ioana Cristescu

Ioana Cristescu is a seasoned marketing professional with extensive experience in consumer electronics and technology industries. Currently serving as Senior Marketing Manager at LG Electronics Romania since May 2008, Ioana oversees brand development, corporate marketing, and flagship product launches across various sectors. Previously, Ioana held the position of Marketing Manager at SAP Romania, focusing on effective marketing strategies to enhance sales pipeline outcomes, and at LG Electronics Romania, where notable achievements included the design of marketing strategies for over ten successful product launches. Prior experience includes project management at Mitsui & Co., Ltd., and a product marketing role at Daewoo Electronics. Ioana holds an MBA in International Business from Ajou University in Korea and a degree from Academia de Studii Economice din București. Expertise includes marketing strategy, full ATL and integrated BTL campaigns, product launches, digital marketing, and team leadership.