Andrea Fernández Laris

Andrea Fernández Laris is a seasoned marketing professional with extensive experience in developing and executing growth and acquisition strategies. Currently serving as the Growth & Acquisition Manager at Lhyfe since December 2024, Andrea previously held the position of Marketing Director at Dcycle and Digital Marketing Manager at Smart Protection, where responsibilities included managing B2B paid media strategies, overseeing social media campaigns, and collaborating with sales teams. Andrea's entrepreneurial spirit is highlighted by co-founding Les Épices, where brand identity and e-commerce initiatives were spearheaded. Andrea holds a Master's degree in Digital Marketing Management from IED Madrid and a Bachelor's degree in Hospitality Business Management from Universidad Iberoamericana, along with various certifications in French studies.