Michael Smit

Michael and his team support everyone at Libro in telling the story of the credit union, its social purpose and the impact it makes across southwestern Ontario. He oversees strategy in the areas of digital delivery through mobile and online banking, marketing, communications, corporate social responsibility, government relations, and insights/research. All they do is focused on helping Owners to understand the value of partnering with Libro.

Michael holds a Bachelor of Commercial Studies from Western University, is a certified Lean Greenbelt champion, and has training in Innovation through Human Centered Design. Since joining the Credit Union system in 2005, Michael has also worked in a variety of branch-based roles leading teams in commercial, agricultural, and personal lending, bringing an understanding of the Owners’ needs from his experience.

A strong champion of the credit union system, Michael has served on national and provincial marketing committees. Locally he has served on boards and committees with several non-profit organizations, hospital foundations, and sports associations, and is currently on the board of directors for Pillar Non-Profit Network. Michael and his wife, Christine, a Registered Physiotherapist, live in Lambeth and have 3 children who are active in hockey and baseball.