Rick Hoek

CEO and Founder at Lideka Home

Rick Hoek is a seasoned entrepreneur and sales professional, currently serving as the CEO and Founder of Darieka since November 2022 and Lideka since November 2019. Additionally, Rick holds the position of Sales Manager at Gather Growth Digital, having started in February 2024. Rick's educational background includes studies in Speed Learning at LOI from 2019 to 2020, along with comprehensive training through NHA Distance Learning in Panningen, Holland, between 2018 and 2020, and earlier studies at Hoornbeeck College and Swaef Rotterdam. Rick has also engaged in online education at Wharton.

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Oud-Beijerland, Netherlands

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Lideka Home

Who is Lideka®?We are using Big Data and AI for Smart sourcing, Smart bundling and Smart offering, in this way we provide a one stop solution for the customer needs.So where is Lideka all about?Of course we contribute to the environment to deliver high quality sustainable LED lights, but we do much more than that.Anyone can sell high qualityLED lighting, so we do something different, we make people and ourselves happy by treating others the way we would like to be treated ourselves.We found that everything changes when we live by that principle, so at Lideka® it is not just selling, it is about ‘’improving lives’’, about making people happy. It is about creating an environment at work and around communication with our customers where everyone feels alive, grateful, heard and happy on this planet.Because we believe that life should not be about living inside fear, anger and other negative emotions, sometimes it is needed. We know that, but we like to fight for what is right, and make others happy, so we can live a happy life ourselves.What is the vision?The vision of Lideka® is to become the world's largest smart home products brand. Because we believe that through a good intent, a reasonable price, a good quality and the best service you can accomplish anything you want as a company.What is the mission?As Bill Gates onze said ‘’I want to put a computer in every home’’, our mission is to make every home a Smart Home.Thanks for reading this company statement. I hope I inspired you! If you have any questions related to Lideka® do not hesitate to reach out.


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