Kateryna Bakalo (Yavors'ka)

New Business Development at lifecell Ukraine

Kateryna Bakalo (Yavors'ka) possesses extensive experience in business development and marketing, currently serving in a New Business Development role at lifecell Ukraine since July 2016. Prior positions include Product Manager and Market Research Manager at Київстар from June 2014 to July 2016, and Marketing Analyst at "ASKA" insurance company PJSC from August 2011 to January 2013. Earlier roles include freelance Marketing Specialist at УА-Холдинг and Junior Researcher in the consumer goods department at GfK. Kateryna holds a Doctor of Philosophy (PhD) in Business, Management, Marketing, and Related Support Services from NTUU "KPI," awarded between 2010 and 2013, and a Master's degree in Marketing from the same institution, completed in 2010.

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lifecell Ukraine

lifecell is a Ukrainian telecommunications operator providing mobile communication and data transfer services based on high-speed Internet. The company develops an innovative ecosystem of the telecommunications industry, implementing projects aimed at developing Smart City, Smart Region, improving the citizens’ security and developing IoT (Internet of Things) networks. Digital operator lifecell offers convenient and beneficial tariffs and services for users of smart devices. The company's digital portfolio includes: BiP multifunctional messenger; lifebox secure cloud storage; mobile payment service; Magazines, TV+, lifecell music applications, etc. As of the end of Q2 2021, lifecell 3-month active subscriber base was 8.4 mln users. lifecell is owned by Turkcell, Turkey's largest provider of converged telecommunications and technology services. Turkcell is listed on the New York Stock Exchange (NYSE) and Borsa Istanbul (BIST).


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Headquarters

Київ, Ukraine

Employees

1,001-5,000

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