LiftLab
Nitin Kumar is an accomplished technology leader with extensive experience in artificial intelligence and machine learning. Currently serving as Associate Vice President at Incivus since June 2021, Nitin has successfully established an AI practice and leads a skilled team of engineers and researchers. Prior to this role, significant contributions were made at Course5i as Senior Director, where an AI Lab practice was developed and expanded. Nitin also held a pivotal role at EY, where the establishment of a deep learning practice took place, along with the development of an ML model for loan eligibility assessment. Early career achievements include designing and architecting big data and natural language processing solutions at BigInfo Labs and Amadeus Labs. Nitin holds an MBA in Finance and Information Technology and a Bachelor's degree in Computer Science, complemented by executive education from Wharton.
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LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.