LiftLab
Veronica Rao currently serves as a Client Partner at LiftLab since May 2024. Prior to this role, Veronica was a Senior Client Success Manager and Customer Success Manager at Measured from August 2021 to May 2024. Veronica's earlier experience includes a significant tenure at Boucher + Co., where from November 2016 to November 2021, roles included Director of Client Success and Client Success Strategist, focusing on digital marketing strategy, demographic development, and analytical reviews. Veronica also has experience in business development. Earlier in career, Veronica worked at Wireless Advocates as a Manager and Sales Representative from May 2013 to November 2016, managing a sales team and enhancing customer service. Educational background includes a Bachelor of Business Administration in Marketing from Wagner College, earned between 2012 and 2016.
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LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.