Hema Kathiresan

Hema Kathiresan serves as Vice President of Marketing & Promotions at IDC, a Lionsgate Entertainment affiliate, since January 2013, where responsibilities include strategic planning and execution of local theatrical campaigns across Latin America for notable franchises such as The Twilight Saga and John Wick. Hema collaborates with partners in 24 territories to define release strategies and manage marketing materials, ensuring alignment with global strategies. Previous roles at IDC include Executive Director, Manager, and Coordinator in Marketing & Distribution, with earlier experience at Management 101 and as an intern at Brown Cat Inc. Hema's education includes a Master’s in Television Management from Boston University and dual Bachelor's degrees in Business Management and Telecommunications from The University of Georgia. Additional academic experience includes a study abroad program in Spain.