Loaded
Luke Zelon is a seasoned professional in the sports and esports sectors, currently serving as Vice President at Loaded since May 2025 and as Co-Founder of From The Fam since September 2024. Zelon has a rich experience in corporate strategy as a Corporate Strategy Advisor at Arctop and as a member of the Curriculum Committee for Esports & Gaming at Rize Education. Previously, Zelon held key roles including VP of Partnerships & Creator Relations at Valhallan, VP of Partnerships & Talent Management at TSM, and Director of Business Development at Los Angeles Football Club and Catalyst Sports & Media. Beginning a career in sports with a role as an Executive Assistant at Relativity Sports and an internship at Wasserman Media Group, Zelon laid a strong foundation at Harvard University, where education took place from 2010 to 2014.
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Loaded
Loaded is a no bullshit, fast-moving management and advisory firm who are here to upgrade and evolve the gaming industry by being authentically human, relentlessly creative, and award-winning on behalf of clients who put their trust in them, no matter the arena.