Loaf (Loaf.com)
Lucy Ward is a seasoned creative professional with extensive experience in brand management and marketing, currently serving as Creative Director at Loaf since September 2024, and Vice President of Brand at Vinterior since February 2022. Previous roles include Brand Director for Trouva, where Lucy played a key role in establishing the brand within the independent boutique market, and Managing Director, temporarily leading the company during critical funding efforts. Lucy's career began at Weber Shandwick, progressing through various marketing and communications roles at notable companies such as Jack Wills and My Beautiful City Ltd. Educational background includes a Master's degree in English and Education from the University of Cambridge.
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Loaf (Loaf.com)
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Welcome to our laid-back world! We make laid-back furniture for people to really kick off their shoes and lead happier, more relaxed lives. We're champions of serious quality and good old-fashioned craftsmanship. And we only make stuff that we'd enjoy in our own homes... preferably with a cup of tea and a great big slice of chocolate cake! Our story Having lost a whole Saturday trying to buy a bed, Charlie Marshall decided to make the process as quick and hassle free as possible. So two years, 187 mattress factories and some seriously comfy beds later, we were born in December 2008. It turned out there were a lot of you out there who liked what we were doing and we have since become one of the fastest-growing companies in the UK. In 2012 we added sofas to our repertoire. And these went down a storm too. So we continued our quest for world domination as emperors of comfy, laid-back furniture and squishy stuff for the whole home. And that's us in a nutshell! In October 2015 Loaf opened their first showroom. The 'Loaf Shack' is based in London's Battersea and aims to become the most laid-back showroom in Britain. Their second space in London's Notting Hill opened in July 2016. With the most laid-back Shacks in Blighty (they’re slowrooms not showrooms!), we opened our first Loafer's paradise in London's Battersea in October 2015, followed by Notting Hill in 2016 and Spitalfields in 2017.