Local 3 News
Michelle Heron is a seasoned journalist and communications professional currently serving as the Morning Anchor at Local 3 News since May 2023. Previously, Michelle worked as a Communications Marketing Specialist at Parkridge Health System, managing internal and external communications for multiple facilities from December 2021 to May 2023. Michelle's extensive experience in broadcasting includes roles as Weekend Morning News Anchor and Reporter at WRCB-TV from June 2014 to December 2021, in addition to various anchoring and reporting positions at WYMT, WZTV-Fox17, and WKAG-TV. Michelle holds a Bachelor of Science degree in Journalism and Psychology from Middle Tennessee State University and is pursuing a Master of Business Administration in Marketing at Murray State University, expected to complete in May 2024.
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Local 3 News
Local 3 News is firmly committed to serving local residents. The top priority at us is to provide its viewers in the Chattanooga, Tennessee, Nielsen DMA (16 counties in Tennessee, Georgia and North Carolina) with the best local news and weather coverage. The Local 3 News team works hard every day to deliver Coverage You Can Count On. The Local 3 News team has earned a prestigious Edward R. Murrow Award for its region (Tennessee, North Carolina, South Carolina, Kentucky, and West Virginia) in 2011, 2012, 2013 and 2014, including the 2012 Award for Overall Excellence and the 2014 Award for Best Website. In addition to WRCB, parent company Sarkes Tarzian, Inc. owns and operates KTVN-TV in Reno, Nevada; WAJI-FM and WLDE-FM in Ft. Wayne, Indiana; and WGCL-AM and WTTS-FM in Bloomington, Indiana. Sarkes Tarzian, Inc. is headquartered in Bloomington, Indiana.