Lotus
Leon Broer has extensive experience in marketing and business management, currently serving as the Business Unit Manager for "Natural Foods" at Lotus Bakeries since October 2015, where responsibilities include P&L management and developing a healthy snacking product line for the Benelux market. Prior to this role, Leon held various positions at Koninklijke Peijnenburg BV, where leadership in marketing and new product development contributed to the company's market-leading status in the cookie sector. Leon's experience also includes significant marketing roles at AB-InBev, where achievements include successful brand repositioning and award-winning campaigns. Educational qualifications include an M.Sc. in Business Administration from Erasmus University Rotterdam and a degree in Economics focused on Marketing Management from HU University of Applied Sciences Utrecht.
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Lotus
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Lotus Bakeries NV is a Belgium-based company that produces and sells biscuits and cakes. Its product portfolio is divided into six product lines.