Michel Hendriks

Michel Hendriks is a seasoned professional in customer experience and marketing, currently serving as Sr. CRM Specialist at Lucid Motors since January 2024. Previously, Michel held the position of Customer Experience Director at TBWA\X, focusing on various aspects of customer experience, CRM, and loyalty from February 2021 to December 2023. As the CRM Marketing Lead for Accell Group from November 2018 to January 2021, Michel developed and executed comprehensive CRM marketing strategies across Europe. Prior experience includes leadership roles in integrated engagement and email marketing at IKEA Nederland, online marketing at Docdata, and product management at Sugababes.nl B.V. Michel began a career in marketing in various roles, including duties as an editor at FOK.nl, contributing to content creation, and marketing activities at ICM Solutions. Educational background includes a degree from Fontys University of Applied Sciences and completion of VWO at Willem van Oranje College.