Macs Adventure
Graham Horner is an accomplished executive with extensive experience in growth strategy, marketing, and customer engagement. Currently serving as Chief Growth Officer and Board Director at Macs Adventure since January 2022, Graham leads the company's global growth and transformation in travel. As Director at Vieveo Consulting, Graham provides strategic consultancy to clients like On the Go Tours and eBay UK, focusing on customer-centric growth and digital transformation. Previous roles include Managing Director at Simpson Travel, where Graham directed a luxury tour operator, and Chief Marketing Officer at Scott Dunn, driving rapid growth through a robust marketing strategy and digital customer acquisition. Graham's earlier experience includes significant marketing leadership positions at Telegraph Media Group and The Coca-Cola Company, where innovative loyalty programs were launched. Educational credentials include a MA in Geography from the University of Cambridge and a MA in Geography from The University of British Columbia.
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Macs Adventure
Macs Adventure is an adventure tour operator on a mission to be the leading global brand in self-guided, active travel. Welcoming over 30,000 customers on over 600 walking and cycling trips to destinations around the world, we employ nearly 100 people across the UK, US and Germany who share our purpose to lead, advocate & enable self-guided, active travel as a positive force for people and planet. Our team live and breathe our company values: “love the journey”, “go the extra mile”, “take a different path” and “tread thoughtfully”. We have an ambitious vision to quadruple the size of the company by 2026, alongside a goal to achieving BCorp status within the next two years. Expanding our fast-growing North American business is critical to achieving this vision.