Santiago Michael Doyle

Santiago Michael Doyle is an experienced media buyer with a strong background in digital advertising, currently serving as the Head of Agency and Head of Paid Media at Madgicx since February 2023. Prior to this role, Santiago worked as a media buyer at Vivid Theory, where responsibilities included running Facebook Ads for HeyAuto, successfully scaling campaigns, and generating customer signups. Additional experience includes positions at AUSTERE, focusing on paid social ads for various brands, and freelance media buying for diverse sectors such as eCommerce and SaaS. Santiago has a proven track record of increasing revenue and optimizing ad performances across multiple campaigns. Educational qualifications include a Bachelor of Business Administration from IE University and a High School Diploma from the American School of Madrid.