MAGNA Global
Martijn Caspers is an experienced media professional currently serving as Investment Director at MAGNA Global since August 2012, where responsibilities include strategic planning, client relationship management, media buying, negotiation, and performance analysis across the IPG Mediabrands portfolio. Previously, Martijn held roles as Contracting Director and AV Director at MAGNA, focusing on media negotiation, performance optimization, and managing audio-visual media campaigns. Prior to joining MAGNA, Martijn worked as RTV Director and Senior RTV Buyer at OMD Nederland, RTV Buyer at Kobalt, and TV Buyer at SBS.
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MAGNA Global
MAGNA GLOBAL Investment harnesses the aggregate power of all IPG media investments to create power and leverage in the market, drive savings and efficiencies, and ultimately make smarter, more effective media investments on behalf of their clients.With a stated goal of reaching 50% automated buying by 2016, the team in North America investsacross digital, programmatic, broadcast and all traditional media platforms and is therefore considered the most comprehensive buying and negotiating unit in the media industry. The architects of the MAGNA Consortium – a powerful committee of executives from A&E Networks, AOL, Cablevision, Clear Channel Media and Entertainment, ESPN and Tribune – MAGNA North America is also dedicated to shaping industry automation and audience specific buying.MAGNA GLOBAL Intelligence has set the industry standard for more than 50 years by predicting the future of media value. MAGNA GLOBAL Intelligence produces more than 40 annual reports on audience trends, media spend and market demand, and ad effectiveness.