MAGNA Global
Venkatesh Srinivasa Rao has a strong background in the media industry, with extensive experience in various roles and positions. Venkatesh started their career at Initiative Media in 1996 as a Business Director and worked there until 2003. Venkatesh then joined GroupM as an Investment Director & Director CTG for a year before moving on to Lintas Media Group, a member of Worldwide Interpublic Group, where they served as a Sr Vice President from 2004 to 2009. Since 2012, they have been associated with Magnaglobal as the EVP, Director Intelligence Practice.
Venkatesh Srinivasa Rao completed their education at Bangalore University from 1981 to 1986, where they obtained a Bachelor of Commerce (B.Com.) degree. Prior to that, they attended BP Indian High School, although no specific dates or degrees were provided for this period of their education.
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MAGNA Global
MAGNA GLOBAL Investment harnesses the aggregate power of all IPG media investments to create power and leverage in the market, drive savings and efficiencies, and ultimately make smarter, more effective media investments on behalf of their clients.With a stated goal of reaching 50% automated buying by 2016, the team in North America investsacross digital, programmatic, broadcast and all traditional media platforms and is therefore considered the most comprehensive buying and negotiating unit in the media industry. The architects of the MAGNA Consortium – a powerful committee of executives from A&E Networks, AOL, Cablevision, Clear Channel Media and Entertainment, ESPN and Tribune – MAGNA North America is also dedicated to shaping industry automation and audience specific buying.MAGNA GLOBAL Intelligence has set the industry standard for more than 50 years by predicting the future of media value. MAGNA GLOBAL Intelligence produces more than 40 annual reports on audience trends, media spend and market demand, and ad effectiveness.