MAGNA Global
Vincent Letang has a strong background in analyzing and forecasting advertising expenditure and media owners advertising revenue. Vincent has held executive positions at Magna Global and MAGNA (IPG Mediabrands), where they were responsible for overseeing forecasting, strategy, and advisory services. Prior to that, Vincent worked at Screen Digest as a Senior Analyst, heading the advertising research team and managing subscriptions. Vincent also has experience as a Senior Consultant at BIPE, specializing in media.
Vincent Letang attended HEC Paris from 1989 to 1992. During this time, they studied Business Administration and Management, General. Vincent obtained a Bachelor of Business Administration (B.B.A.) degree from HEC Paris in 1992.
MAGNA Global
MAGNA GLOBAL Investment harnesses the aggregate power of all IPG media investments to create power and leverage in the market, drive savings and efficiencies, and ultimately make smarter, more effective media investments on behalf of their clients.With a stated goal of reaching 50% automated buying by 2016, the team in North America investsacross digital, programmatic, broadcast and all traditional media platforms and is therefore considered the most comprehensive buying and negotiating unit in the media industry. The architects of the MAGNA Consortium – a powerful committee of executives from A&E Networks, AOL, Cablevision, Clear Channel Media and Entertainment, ESPN and Tribune – MAGNA North America is also dedicated to shaping industry automation and audience specific buying.MAGNA GLOBAL Intelligence has set the industry standard for more than 50 years by predicting the future of media value. MAGNA GLOBAL Intelligence produces more than 40 annual reports on audience trends, media spend and market demand, and ad effectiveness.