Staffan Ekholm

Mag+ is a software development company owned by Bonnier AB, with offices in Stockholm and New York, focused on creating tools for digital publishing to tablets and smartphones.The Mag+ digital publishing platform is based on a set of different tools:- The Mag+ Plugin, a plugin to Adobe InDesign CS4 – 6.- The Mag+ Feature Builder, aHTML-wizard for creating HTML-objects without programming.- The Mag+ Production Tool, a content planning tool.- The Mag+ Reviewer, an iOS, Android & Kindle Fire app for reviewing the content created on the target advice.- The Mag+ Publish, a web-based app building and app management tool.History- In 2009, Bonnier's Research and Development unit starts a project to investigate how tablets will change the magazine industry.- In April 2010, Popular Science iPad App, created by the project team, is presented by Steve Jobs on stage during the launch of iOS 4 and the company is starting to offer it’s software.- In January 2011, the company Moving Media+ AB is formally founded.- In september 2011, the company changes name to Mag+ AB in Sweden and to Magplus Inc in the US. The name Mag+ has since the start been used for their software. The name Mag+ originate from Magazine and the + character represents an enhanced magazine experience enabled by the interactive multi media possibilities that tablets and smartphones offers compared to print media.- In september 2012, 600 iOS apps has been built on the Mag+ platform.- In march 2013, 1000 apps has been built on the Mag+ platform.Among the clients are: - Bloomberg Markets- British Journal of Photography- Chicago Sun-Times- I'm Zlatan- Investment Week- Macworld- MAD Magazine- Maxim- Popular Photography- Popular Science- RedEye- Symbolia- The Next Web Magazine- The San Francisco Chronicle- Victoria & Albert Museum- Web MD