MAHLE SmartBike Systems
Cristina Vergara López is a skilled marketing professional with extensive experience in the cycling and fitness industries. Currently serving as a Product & Brand Specialist at MAHLE SmartBike Systems since March 2023, Cristina has previously held the position of Chief Marketing Manager at ROTOR Bike Components, where responsibilities included global brand strategy and the implementation of marketing campaigns. Prior to that, as Community Manager - Spain at Zwift, social media strategies and content creation for Spanish-speaking audiences were developed. Cristina also worked as a Marketing Manager at BKOOL, focusing on content creation and event communication, and gained further experience as a Marketing Assistant at El Corte Inglés and an International Sales Assistant at Sociograpj. Academic qualifications include a degree in Sport Marketing Management from ESIC Business & Marketing School, a Bachelor in Business International Management from Brest Business School, and a degree in International Trade from Universidad de Valladolid.
This person is not in any offices
MAHLE SmartBike Systems
2 followers
The reference questions always are who, why and where. MAHLE SmartBike Systems was founded as new company in August 2015. The big difference with other company models like the startups is that MAHLE SmartBike Systems is created by automotive consolidate companies using their own funds, facilities and human staff. All the expertise of the members has been put at the service of the project team to create a product and solution with sense by the point of view of the experience in all the fields of development of it. The B2B e-bike company MAHLE SmartBike Systems is 100% B2B A.D.N. company. We are in the market not for establishing commercial networks to supply the product to the end user creating typical business B2C. Our business model is focused into give the best professional service to the e-bike assembler or manufacturer to create the best product and solutions adapted to their necessities. That means that we can adapt completely our platform with our or your specific design including in the product the personal vision of the customer making it exclusive. The final solution then can add your own design, applications and hardware adapted to your company to be completely different to the rest a adding your expertise and ideas, or if you wish, you can use our standard platform adapted to your protocol and targets.