Mandai Wildlife Group
Belina Lee has a diverse and extensive work experience across various companies. Belina is currently serving as the Chief Executive Officer of Mandai X, a growth and impact accelerator and venture engine. At Mandai X, they focus on building purpose-led ventures with scalable impact.
Prior to their current role, Belina held multiple positions at Mandai Wildlife Group. Belina served as the Deputy CEO, leading the Transformation & Growth portfolio, where they focused on driving the organization's digital and innovation capabilities, as well as the rejuvenation of Mandai Wildlife Reserve precinct. Belina also held the roles of Group Chief Transformation Officer, Chief Strategy & Innovation Officer, and Chief Corporate Development Officer at Mandai Wildlife Group, where they led various initiatives to drive the company's triple bottom line goals.
Before joining Mandai Wildlife Group, Belina was the CEO of Mandai Global and held leadership positions at Mastercard, American Express, and Singapore Airlines. At Mastercard, they played a key role in re-engineering the strategic role of direct-to-consumer integrated marketing and led the expansion of the premium product portfolio in the Asia Pacific, Middle East, and Africa regions. At American Express, they were involved in launching the Amex Centurion program in Singapore and driving customer engagement and retention initiatives. At Singapore Airlines, Belina headed the KrisFlyer frequent flyer program and played a role in developing the airline's online booking capability and revenue management analytics.
Overall, Belina Lee's work experience demonstrates their expertise in strategy, innovation, digital transformation, and driving impact in various industries.
Belina Lee attended the Northwestern University - Kellogg School of Management in 2020, where they studied Product Strategy. Belina pursued their undergraduate studies from 1992 to 1996 at the National University of Singapore, majoring in Economics.
Mandai Wildlife Group
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Mandai Wildlife Group is dedicated to caring for the planet and protecting animals and nature. Conservation education is intrinsic in all interactions with the Group, to inspire action for a healthier world. Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renowned wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort. The wildlife parks managed by the Group are accredited by two of the top international regional zoo associations European Association of Zoos and Aquaria, and Zoo and Aquarium Association of Australasia, and the Group is an active member of the Southeast Asian Zoo and Aquarium Association and the World Association of Zoos and Aquariums. Mandai Wildlife Group is committed to the vision of sustainable populations of wildlife and human communities thriving in functioning ecosystems. The Group will contribute by connecting people with wildlife, championing sustainable living, as well as participating in and supporting conservation efforts to safeguard wildlife and their habitats. The actions and contributions of the Mandai family of entities and brands are also aligned to the UN Sustainable Development Goals, in their focus to nurture a healthier world. The Group will work with our partners and like-minded collaborators to make a positive impact. The Group provides funding and in-kind support to Mandai Nature for conservation work across Southeast Asia. Mandai X is the growth accelerator and venture building arm of Mandai Wildlife Group that sparks, catalyses, and accelerates innovative ventures in completely new domains that drive growth and impact at scale.