Manduka
Craig Stiff has a diverse and extensive work experience spanning over several industries. Craig has held various leadership roles in companies such as Manduka, PVH Corp., and Warnaco. In their role as Global Director at Manduka, they are responsible for overseeing hardgoods. Prior to that, they worked at PVH Corp. as a Vice President and Senior Director, where they led the product innovation, development, and merchandising for the Speedo USA brand. Before PVH Corp., they served as a Director at Warnaco, where they directed the merchandising and design team for goggles and accessories. Additionally, Craig has also worked as an independent consultant, marketing manager, and marketing specialist/analyst for various companies. Overall, they have demonstrated a strong track record of driving product strategy, innovation, and brand development in the retail and consumer goods industry.
Craig Stiff obtained their Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of the Pacific. Craig attended the university from 1992 to 1996.
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Manduka
For more than 20 years, Manduka has built a reputation as the world's most respected yoga brand. Known for its legendary PRO Mat, Manduka creates high performance yoga mats, yoga towels, bags, props, and men's and women's fitness apparel. Designed by yogis and trusted by teachers worldwide, carefully selected and sustainable materials are paired with thoughtful design to create innovative products that allow a community of 4,000+ yoga studios, 700+ yoga ambassadors and over 2 million customers across the globe to deepen their practice.