Marketing Science Institute
Donna Peck is an experienced professional in conference management, currently serving as Conference Manager and previously as Conference Director at the Marketing Science Institute since September 2004. With a long tenure in the role, Donna has developed expertise in organizing and overseeing conferences, contributing to the institute's mission of advancing marketing knowledge through collaborative learning and professional development.
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Marketing Science Institute
Founded in 1961, the Marketing Science Institute is a nonprofit, membership-based organization dedicated to bridging the gap between academic marketing theory and business practice. MSI is unique as the only research-based organization with an expansive network of practically-minded marketing academics from the best business schools all over theworld as well as thoughtful practitioners from 70+ leading companies.The MSI mission is to bring the best of science to the complex world of marketing. Through high-quality events and activities, cutting-edge content and publications, and productive networking opportunities, MSI members stay on the forefront of marketing thought and practice. MSI is an indispensable means to enhance professional development and improve marketing decision making for each of its members and member organizations.