Mars United Commerce
Madalynn Owens is an accomplished Strategic Planner at The Mars Agency since May 2024, previously serving as an Account Planner at Tracy-Locke and The Integer Group. With a background in developing insights and trend analysis for high-profile clients such as Ste Michelle Wine Estates, Starbucks, and P&G, Madalynn has demonstrated expertise across various categories, including Alc-Bev, health and beauty, and CPG. Prior roles include qualitative strategy at MOJO AD, public relations responsibilities at MOST Policy Initiative and Iberoamerican University Foundation, and multiple positions within Alpha Chi Omega Fraternity focused on finance and event organization. Madalynn holds a Bachelor of Journalism from the University of Missouri-Columbia, with additional education at Universitat de Barcelona.
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Mars United Commerce
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Mars United℠ Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.