Mounia Ambari-Maskitou

Mounia Ambari-Maskitou has extensive experience in marketing and customer activation, currently serving as Customer Activation Manager ITR for Aer Rianta & APAC and previously for the US and BAS Channel at Mars since March 2006. Notable roles include Customer Marketing Manager ITR - Americas and Trade Marketing Manager for Europe & Americas, with a focus on international travel retail. Responsibilities include overseeing POS materials, 3D character branding, and store concept developments for various M&M's® locations globally. Mounia began the career as a Junior Brand Manager and Stock Planner in the International Travel Retail Division and has also held marketing coordinator and internship positions at HEMA and Altran Europe. Mounia graduated with an HBO degree in International Business and Languages from Avans Hogeschool Den Bosch.