MassChallenge
Michelle Heath is an experienced marketing professional and mentor with a diverse background in strategic leadership and go-to-market strategies. Currently serving as a U.S. Early Stage Start-Up Mentor for MassChallenge, Michelle specializes in ideal customer clarification, brand differentiation, and marketing execution. As CEO and Fractional CMO of Growth Street since 2013, Michelle utilizes the Unrivaled Growth Framework™ to help businesses connect with their ideal customers. Other roles include fractional leadership positions at companies like AirWorks and Alivia Analytics, along with board memberships at Darwin Trust Company and MITX. Michelle's earlier experience includes a chief marketing officer position at Currensee and a pivotal role at E*TRADE in digital strategy. Michelle holds a BS/BA in Marketing from the Questrom School of Business at Boston University.
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MassChallenge
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MassChallenge was founded with a singular purpose – to make it as easy as possible for entrepreneurs to launch and grow new ventures. MassChallenge co-founders John Harthorne and Akhil Nigam were working as strategy consultants at Bain & Company during the global economic recession in 2008. It was at this time that John and Akhil envisioned a creative, inspired society in which everyone is empowered and has the resources to maximize their impact.