Massimo Dutti
Joe O. is a Senior Menswear Designer at Massimo Dutti since August 2022, specializing in outerwear design. With a strong background in the fashion industry, Joe served as Head of Design at ISTO. from June 2020 to August 2022, focusing on product design and development. As the Co-Founder of The Level, Joe aimed to provide sustainable alternatives to fast fashion by curating vintage and pre-loved clothing. Previous roles include Head of Design and Head of Menswear at Minimum, where Joe aligned the menswear and womenswear collections and defined the menswear line’s tone. Joe also contributed as a Menswear Designer at Norse Projects and worked at H&M as an Assistant Designer. Early career experience includes a position as a Trainee Composite Textiles Technician at M. Wright & Sons. Joe holds a BA (Hons) in Fashion/Apparel Design from Nottingham Trent University.
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Massimo Dutti
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Massimo Dutti (Inditex Group) was founded in 1985 and was acquired by Inditex in 1991. It now has over 700 stores in more than 69 countries. The brand was originally aimed at men's fashion. Starting in 1995, women's fashion was launched in all its dimensions: from the most urban lines to the more casual. With this, Massimo Dutti has consolidated at all levels as a group with national and international growth, which today has over 9.000 employees.