Mattel
Erika Winterholler currently serves as the Head of Business Development Digital Gaming at Mattel, Inc., a position held since October 2022. Prior to this role, Erika was the Vice President of Games and Emerging Media at Paramount from April 2020 to October 2022, where responsibilities included integrating business development for ViacomCBS Interactive Entertainment's Game Division and leading licensed video game strategies. Erika's extensive experience in the gaming industry also includes a tenure at CBS Interactive from September 2006 to April 2020, where Erika progressed from Project Manager to Senior Director, overseeing game licensing initiatives and driving revenue growth. Earlier experience includes project management at THQ Wireless Inc. Erika holds a Bachelor of Science degree in Sociology from the University of Colorado Boulder and has attended Universidad de Guadalajara.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.