Mattel
Krista Berger is a seasoned marketing executive with extensive experience in brand management and strategic marketing within the toy industry. Currently serving as the Senior Vice President of Barbie and Global Head of Dolls at Mattel, Inc., Krista oversees the global brand strategy and a significant portfolio generating over $2 billion annually. Previous roles include Vice President of Marketing, Content, Analytics & Sales at American Girl and Vice President of Barbie Global Marketing & Brand Partnerships at Mattel, where Krista achieved record-breaking performance and industry-leading rankings for the Barbie brand. Krista's career at Mattel spans over a decade, marked by key leadership roles in marketing and brand development. Krista holds an MBA in Marketing and Strategy from Drucker School of Management and a Bachelor of Science in Marketing from California Polytechnic State University.
Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.