Mattel
Tiffney Powell is a seasoned manager at Mattel, Inc. since February 2020, currently overseeing the Hot Wheels Adult Collector Portfolio, which emphasizes a consumer-first approach to product development and marketing. In this role, Tiffney has cultivated partnerships with key licensors in the Automotive and Entertainment industries to create innovative products for mass retail and direct-to-consumer sales. Previously, Tiffney managed the global Hot Wheels Licensed Entertainment portfolio, successfully launching various award-winning lines such as the Mario Kart Replica Die-cast series. Tiffney's extensive career includes over a decade at Paramount Pictures, where roles spanned from Sr. Manager of Brand Strategy to various assistant positions, alongside early experience as an Office Assistant at Boston University College of Fine Arts. Tiffney holds an MBA from USC Marshall School of Business, a Pre-MBA Certificate from UCLA Extension, and a Bachelor’s degree in International Relations from the University of Southern California, with additional studies in Korean Language and Literature at Ewha Womans University.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.