McClatchy
Catherine Bettar has extensive experience in strategic partnerships and sales within the political, government, and advocacy sector. Catherine is currently the Vice President of Strategic Partnerships, Political at McClatchy, where they oversee budgets, vendor relationships, and campaign execution. Prior to that, they worked at iHeartMedia as the Director of Strategic Partnerships, Political and Government, where they developed a sales pipeline and formulated customized promotions. Catherine also held roles at CBS Radio, where they achieved significant revenue growth and managed advertising sales, media planning, and marketing. Additionally, they worked at Clear Channel International as an Account Executive, where they achieved top non-traditional revenue sales and generated new business.
Catherine Bettar obtained an Associate of Arts degree in Business Management from the University of Phoenix in 2011. Catherine also holds additional certifications in "Leading Your Team Through Change," "Unconscious Bias," and "Understanding and Prioritizing Data Privacy" from LinkedIn, obtained in 2023, 2021, and 2021 respectively.
McClatchy
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The McClatchy Company is a news and information publisher of various publications, such as the Miami Herald, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. The Company's segments include Western Segment and Eastern Segment. Its Western Segment consists of its newspaper operations in California, the Northwest and the Midwest. The Company's Eastern Segment consists primarily of newspaper operations in the Southeast and Florida. The Company operates 30 media companies in 29 United States markets in 14 states, providing each of these communities with news and advertising services in a range of digital and print formats. The Company's operations include approximately 30 local media businesses in in over 30 growth markets across the United States that consist of daily newspapers, Websites and mobile applications, mobile news and advertising, video products, publications, direct marketing and direct mail services.