Mediaprobe
Maria João serves as the Head of People & Culture at Mediaprobe since June 2025, following a tenure as the interim Head of Talent Acquisition at Blip.pt from June 2024 to June 2025. Prior experience includes the role of Head of Talent Acquisition at Jumia Group from September 2021 to March 2024, where responsibilities encompassed staffing needs assessment, talent acquisition strategies development, and recruitment process leadership. Maria João also worked as a Corporate HR Consultant at ReWORKing from June 2020 to August 2021, focusing on enhancing HR processes for remote-friendly companies. Earlier positions include Head of Human Resources at Mercadona from September 2017 to May 2020, contributing to international expansion HR strategies. Academic credentials include a Postgraduate Degree in People Management from Porto Business School and a graduation in Human Resources from Instituto Politécnico do Porto.
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Mediaprobe
Mediaprobe (ex-MindProber) is a media measurement solution that gives content producers, distributors, and brands the ability to measure the emotional impact their content has on consumers to optimize advertising and content decisions.