Merrithew®
Beth Gibbs-Bartel currently serves as Chief Revenue Officer at Merrithew® since October 2023, where responsibilities include executing corporate strategic plans and overseeing global revenue strategies and growth initiatives. With a tenure at Merrithew® spanning from April 2004 to April 2023, Gibbs-Bartel held various leadership roles, including Vice-President of Commercial and Retail Sales, overseeing a multi-million-dollar fitness equipment business and leading a 30-member international sales team. Additional roles included Vice-President of Sales & Marketing, Retail, where involvement in launching over 200 fitness accessories was crucial. Prior experience includes a role as Senior Vice-President at KOCH Entertainment from February 1996 to March 2004, accompanied by a robust educational background featuring degrees from institutions such as the Schulich School of Business and Wilfrid Laurier University.
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Merrithew®
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Merrithew® is a fast-growing, innovative global fitness brand headquartered in Midtown, Toronto, Canada with a manufacturing facility in Scarborough, Canada. Merrithew was co-founded by Lindsay and Moira Merrithew in 1988, and for over 35 years Merrithew has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative education programs across the globe. Merrithew's premier Pilates program, STOTT PILATES®, delivers best-in-class Pilates education to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew education modalities include ZEN•GA®, Total Barre®, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained over 70,000 students in more than 135 countries. Merrithew’s digital streaming platform, Merrithew Connect™ (merrithewconnect.com) includes the newest updated mind-body training and workouts in the industry led by Merrithew’s team of fitness professionals. At Merrithew, there are plenty of ways to get involved, meet your colleagues and shape your workplace for the better. We offer free mind-body classes, so you can experience the benefits of mindful movement, opportunities for professional development, savings on products and services, and more. We participate in and donate to charities and events that align with our company mission to support health and wellness. For more information, visit merrithew.com.