MetrixLab
Andy Santegoeds has extensive experience in digital marketing and research, currently serving as a Senior Solution Consultant and Client Director at MetrixLab since April 2009. Additionally, Andy has been a teacher for Content Marketing & Cross Media at Beeckestijn Business School since May 2014, focusing on measurement and ROI in cross-media campaigns. As a Board Member of SWOCC since January 2013, Andy contributes to the advancement of knowledge in brand communication. Previous roles include Manager of Research & Intelligence at RTL Nederland from March 2006 to December 2008 and Media Planner at Media Matters. Educational background includes studies at Fontys University of Applied Sciences and Tilburg University.
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MetrixLab
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MetrixLab is a global market research agency. The company turns data from surveys, social media and enterprise systems into actionable insights that help leading brands drive innovation, as well as brand and customer engagement.Headquartered in Rotterdam and San Francisco with 15 offices across the US, Europe and Asia, MetrixLab providesanalytics and insights services in more than 50 countries. Endeit Capital co-invested with well known angel investor and entrepreneur Bodo Douqué.