Alex Rapallo

Alex Rapallo is a seasoned digital marketing professional with extensive experience in leading and managing digital marketing strategies across prominent financial institutions. Currently serving as Head of Digital Marketing at Metro Bank, Alex oversees all digital marketing efforts to enhance commercial growth and brand visibility. Prior experience includes a pivotal role as Digital Marketing Manager at Barclays Corporate Banking, where Alex achieved significant advancements in performance marketing and analytics, resulting in notable increases in conversion rates and lead generation. Prior to Barclays, Alex honed skills in SEO migration and digital strategies at Finastra and further developed marketing capabilities through internships at Expat Web Services and other organizations. Alex holds a Master's degree in Marketing and a BA Hons in Geography with Business from the University of Nottingham.