Minds
Niek Minderhoud is a marketing professional with extensive experience in B2B marketing. Currently serving as the Marketing Partner and Owner at Minds since May 2024, Niek focuses on helping companies grow through smart marketing strategies. Prior roles include B2B Marketing Manager and Owner at Lesswood Marketing, where Niek specialized in unlocking the full potential of B2B marketing for commercial success. Niek's previous experience at A.P. Moller - Maersk includes positions such as Senior Marketing Manager for Europe, Interim Head of Marketing Europe during a business integration, and Marketing Manager for North-West Europe and the Netherlands. Additionally, Niek has marketing experience from Grontmij Nederland B.V. and internships at HARIBO, Candy Hoover Group, and ING Bank. Niek holds a Master's degree in Marketing Management from Tilburg University and a Bachelor's degree in Business Administration from HZ University of Applied Sciences.
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Minds
Minds helps companies to reach their commercial ambitions by unlocking the full potential of B2B marketing. We're the marketing team that's not on your payroll and set your company up for commercial success by planning, developing and implementing a future-proof marketing model.