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Meagan Murdoch is an accomplished marketing professional with extensive experience in affiliate marketing and performance partnerships. Currently serving as Associate Director at GroupM since March 2021, Meagan has successfully managed key affiliate programs for brands such as Calvin Klein, ESPN+, and Tommy Hilfiger, while also leading initiatives that increased the revenue of the AllSaints US program beyond its UK counterpart. Prior experience includes roles at GroupM as Senior Associate and Manager, as well as a position at REI focusing on retail sales and visual merchandising. Further contributions to UC Santa Barbara include chairing the UCen Governance Board and coordinating concerts for the AS Program Board. Meagan holds a Bachelor of Arts in Political Science and Government, along with Film & Media Studies from UC Santa Barbara.
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