John Anderson

John Anderson is an accomplished analytics professional with extensive experience in digital marketing, particularly in the areas of search engine marketing (SEM) and analytics. Currently serving as the Associate Director of Analytics at Mindstream Media Group since February 2019, John leads a cross-channel digital media analytics team and develops data-driven marketing strategies to meet client goals. Previous roles at Mindstream Media include SEM Manager and Senior SEM Specialist, where responsibilities ranged from executing paid search initiatives to optimizing client search campaigns. John began the career as a Media Assistant at Aviatech and holds a Bachelor’s Degree in Marketing from San Diego State University, along with multiple certifications in Google Analytics, Google Ads, Kenshoo, and Conductor Searchlight.