Monster Energy
Federico Raoul Cucchi is an experienced professional in commercial strategy and analytics, currently serving as the Senior Director of Commercial Strategy & Commercial Analytics for EMEA at Monster Energy. Previous roles include Director of EMEA Strategic Development and Senior Manager of EMEA Strategic Planning & Performance Management. Federico has also held advisory positions at Exceptional Ventures and Joyance Partners. Federico's background includes experience as a Commercial Strategy & Planning Manager and Brand Manager at Pentland Brands, as well as Chief Product & Operations Officer at My Beauty Matches™. Federico holds a BSc (Hons) in Economics from UCL and a MA in International Political Economy from the University of Warwick.
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Monster Energy
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Based in Corona, California, Monster Energy is a leading marketer and distributor of energy drinks and alternative beverages. The company markets and distributes Monster Energy® energy drinks, Monster Energy Extra Strength Nitrous Technology® energy drinks, Java Monster® non-carbonated coffee + energy drinks, M3® Monster Energy® Super Concentrate energy drinks, Monster Rehab® non-carbonated energy drinks with electrolytes, Muscle Monster® Energy Shakes, Übermonster® energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Mother® energy drinks, BU® energy drinks, Gladiator® energy drinks, Samurai® energy drinks, Nalu® energy drinks, BPM® energy drinks, Power Play® energy drinks, and Relentless® energy drinks.