MotiveMetrics
Greg brings over twenty years of digital marketing and product experience building innovative businesses, technology platforms, and high-performing teams. He has led multiple start-ups to successful acquisitions and held senior management roles with larger enterprises including Inmar Intelligence, Nelnet, and Keypath Education. Greg is a graduate of Vanderbilt University and is currently pursuing an MBA at Boston College.
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MotiveMetrics
MotiveMetrics Account Structure Optimization and Management Platform creates the optimal paid search environment guaranteeing the best ads show against targeted search queries. Their platform dynamically creates and manages account structures, identifies and deploys new keywords, and generates winning ad copy automatically and at scale. A high-throughput multivariate testing methodology is incorporated into the platform for continuous learning and insights.