Motom
John Ernst is an experienced leader in business development and content strategy, currently serving as Senior Director of Business Development at Motom since July 2020, where the focus is on enhancing social commerce and brand attribution. Previously, John held senior positions at Yolla Media and DEFY Media, including Senior Director of Content Strategy and Director of Content Strategy, respectively. John's career began at Break Media, where John progressed from Pricing Strategy Associate to Senior Account Manager, and included a role as Associate Media Planner at MediaCom. John Ernst holds a B.S. in Finance from the University of Connecticut.
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Motom
Motom empowers brands and retailers to transform creator and affiliate partnerships into sustainable revenue streams with Anchor, the industry-leading, brand-exclusive creator storefront and attribution platform. Developed by seasoned retail and social commerce experts, Anchor is trusted by top retailers like Macy’s, Bloomingdale’s, Walmart, and Chewy, as well as direct-to-consumer brands such as J.McLaughlin, Forever 21, Free People, and EmerginC. Key features of Anchor include: • Auto-generated, creator-curated, and brand-exclusive storefronts • Full-funnel creator and product-level performance data • Turnkey, scalable solutions that are easy for both brands and creators • An ambassador application platform built for growth • Integration with all affiliate networks • First-party customer data capture capabilities • Honey-proof discount code integration • Creator managed services, from onboarding to paid campaigns As third-party commerce platforms like TikTok Shop, Amazon, LTK, and ShopMy dominate, direct-to-consumer brands and retailers need their own social commerce solution to thrive in the creator economy. Creator storefronts significantly streamline the customer journey, increasing creator conversion rates by 3x to 12x. Visit company.motom.me/anchor to book a demo.